It’s happened to all of us. We’re going about our day, going through our closet to find something to wear or lacing our shoes up to go for a run, when we suddenly think about the fact that we haven’t bought a new sweater or pair of running shoes in years. Then later we jump on social media or flip the television on and bam. A great looking sweater appears. Running shoes, in your favorite color, show up. It feels like fate. Do you ignore fate, or do you just make a quick purchase?
Our client, an ecommerce giant, knew the effects of successful advertising. They just needed to find a way to improve their process, to deliver highly relevant and personalized ads to increase conversion rates, improve customer engagement, optimize resource allocation, and enhance brand perception.
Ascendion presented a solution that leveraged contextual data and AI, delivering impactful, targeted ads to drive business growth and foster long-term customer relationships.
By implementing a solution that helped our client analyze contextual information, they would be able to target the right audience with the right content at the right time, increasing the likelihood of conversions.
Understanding your audience
Ascendion implemented AI-powered product advertisement contextualization, enabling a more tailored and relevant advertising experience for users, improving their overall satisfaction and perception of the brand. The solution helped align ads with the user to enhance customer engagement, targeted effective advertising channels and placements to optimize resource allocation, and delivered valuable and relevant content to improve brand perception.
Our solution was distinctive in that it offered personalized ads tailored to individual user preferences, demographics, and browsing behavior.
Making an impression
Users overall satisfaction and perception of the brand improved, after receiving a tailored, contextually relevant advertising experience. Our client was able to better position themselves as customer-centric and attentive to individual needs. Additionally, this approach generated higher engagement and conversion rates, optimized the advertising budget, and ultimately, created a more effective and impactful advertising strategy.
With our solution, our client experienced the following impacts:
- 2X faster analysis on advertisements and contextualize what changes were required to attract more buyers
- 60% effort savings in analysis and decision making
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