Cloud integration hits a homerun for specialty retailer - Ascendion

Cloud integration hits a homerun for specialty retailer

Ascendion February 21, 2022

It’s no secret that the retail landscape is more competitive than ever. The customer is in total control, and only a personalized, unique retail experience will capture their attention — and open their wallets. 

 A sporting goods retail chain in the U.S. wanted to develop innovative products and services that would meet the demands of today’s customers. The existing business model was not captivating enough to keep drawing customers. On top of that, the digital and store channels were not integrated to provide a seamless buying experience. 

They needed a modern, scalable platform with real-time integration capabilities and a partner with the expertise to deliver the digital transformation to help execute the overarching strategy of the “Store of the Future.” 

Customer-centric supply chain is a whole new ball game

Ascendion engineered an end-to-end, customer-centric supply chain management solution through an integrated set of services, processes, and technologies. The solution blueprint leveraged Azure Logic Apps to create a modern Cloud-based integration platform, replacing legacy Biztalk. 

The modernized platform was made flexible to manage diverse data types, sources, and formats from multiple online/offline channels. We put into place a customer data hub, with seamless access of data, to improve the customer purchase experience online and in-store. 

Game on for the store of the future 

Ascendion helped the retailer bring the store of the future to life with a new supply chain design and architected a new customer data hub to accommodate the new capabilities. 

  • 70% improvement of in-store product availability 
  • 40% cost savings due to cloud transition 
  • $5 million recovery in lost sales by reducing “buy online pick up in-store” (BOPIS) order abandonment 


Tech-Stack: Azure Logic Apps, Biztalk, .Net

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