Generative artificial intelligence (GenAI) is rapidly becoming a transformative force in technology, offering the potential to reshape industries and streamline operations. Yet, while interest in GenAI is growing, many industry leaders are still unsure how to apply it effectively. At Ascendion, we are at the forefront of helping organizations harness this potential by providing a valuable framework and real-world applications to integrate GenAI into business operations.
One of the recurring themes I hear from CIOs and CTOs is that, while they’re excited about GenAI, they struggle to see how it can address their specific use cases. Ascendion’s mission is to bridge this gap by guiding companies through GenAI’s complexities and transforming how they operate and innovate.
Turning potential into action – A framework for GenAI use cases
At Ascendion, we have developed a framework to help businesses understand how GenAI can drive meaningful results. By categorizing use cases, we facilitate more focused and productive discussions around implementation. Key use cases include:
- Intelligent chatbots
- As conversational AI becomes more prevalent, Gartner predicts that by 2025, 80% of customer service and support organizations will be applying generative AI technology in some form to improve agent productivity and customer experience (CX). This highlights the increasing demand for more intelligent, responsive systems.At Ascendion, we have developed advanced AI-powered chatbots capable of handling complex queries. These bots significantly enhance customer interactions while streamlining operations, meeting the growing need for more sophisticated conversational AI.
- Content summarization
- Managing and extracting value from large data sets is a major challenge for businesses. GenAI excels at summarizing vast amounts of text, images, and audio.Nitor Infotech, an Ascendion company has developed a GenAI solution to ingest and summarize documents, allowing businesses to extract insights quickly and efficiently, driving faster data-driven decisions.
- Automated content generation
- Content creation automation is becoming essential for businesses. By 2025, 30% of outbound marketing messages from large organizations will be synthetically generated, up from less than 2% in 2022.At Ascendion, , ensuring consistency and efficiency across teams. This automation saves time and resources, making it a critical area for development as businesses look to scale their content efforts.
- GenAI copilots for engineers
- GenAI is transforming how engineers approach coding. GenAI-powered tools are revolutionizing the development process, enabling engineers to write code more efficiently. I predict that within the next two years, almost every information worker will have a GenAI copilot assisting them.We are already seeing this in action with our Ascendion AVA+ (AVA+) platform. Our focus extends beyond simply automating tasks—we aim to transform engineering workflows. Our AVA+ platform exemplifies this by integrating AI copilots that help engineers develop customized solutions. AVA+ tools like Brainstormer assist product managers in developing new features, and Automation 360 ITA generates test scenarios and use cases for engineers. AVA + not only assists in coding but also tailors its recommendations to align with business-specific coding standards, setting it apart from generic solutions.It’s this customization that makes AVA+ a game-changer in software development.
- Agentic flows
- Gartner has predicted that by 2028 one third of interactions with generative AI will use action models and autonomous agents to complete tasks and mission critical processes.Looking ahead, we are excited about Agentic Flows, AI agents that autonomously handle complex tasks by breaking them into smaller, manageable subtasks. This innovation represents a new level of automation, enabling businesses to streamline operations more efficiently.However, operationalizing GenAI requires a strong foundation in data quality and pipeline management. With Ascendion’s EngineeringAI approach, we seamlessly implement solutions such as data engineering, experience engineering, and platform engineering, addressing challenges head-on.
Ascendion’s role in driving real-world impact
Many organizations aren’t yet aware of the full potential that GenAI holds. At Ascendion, our mission extends beyond providing cutting-edge technology—we guide businesses in envisioning and building the future with GenAI. From ideation to implementation, we help unlock its true power, moving businesses from experimentation to real-world impact.
As GenAI revolutionizes industries, Ascendion is at the forefront, helping businesses harness its potential to stay competitive and innovative. Through tailored AI-powered solutions and expert guidance, we don’t just experience the future—we shape it.
