The client is a globally recognized leader in video communication, enabling virtual collaboration through its unified communications platform. As its customer base and product portfolio expanded, sales and marketing teams increasingly relied on timely, accurate product insights to drive engagement and revenue growth.
However, reporting processes were manual and fragmented, limiting visibility into product usage, performance, and behavioral insights across internal and external stakeholders. Disconnected systems prevented a unified view of product data, slowing down marketing campaigns and sales enablement efforts. Time-consuming data collection workflows reduced agility, while the existing setup could not scale to meet the growing data demands of the business.
The client needed a modern, automated product intelligence platform to streamline reporting and support data-driven decision-making.
Ascendion designed and implemented a centralized product intelligence platform to unify reporting and improve visibility across sales and marketing functions. The solution brought together fragmented product usage and performance data into a single, governed environment that supports consistent and reliable insights.
We implemented a medallion architecture with clearly defined bronze, silver, and gold layers to organize raw, curated, and business-ready data. This created a reliable foundation for consistent reporting and improved data transparency across teams.
A configuration-driven ingestion framework was built to automate data loading into the platform, reducing manual intervention. We also developed reusable data patterns to standardize ingestion, transformation, and consumption processes, ensuring scalability and faster rollout of new data sources.
Tech Stack:
Saved over 500 person-hours per month by automating metrics delivery and eliminating manual reporting processes.
Improved regulatory compliance through GDPR-aligned data processes, strengthening governance and trust in reporting.
Increased promotional activities by 2x by enabling timely, accurate product insights for sales and marketing teams.
The new platform provided a unified and automated foundation for product intelligence, directly improving efficiency, compliance, and marketing effectiveness.
